Abstract

This study investigates the impact of social media on the productivity of college students aged 18-22 in West Jakarta, Indonesia. Using a quantitative approach with an online survey design, the research examines social media usage patterns, interaction habits, and subjective perceptions of productivity among this demographic. Statistical analysis of the survey responses reveals that the majority of participants agree or strongly agree that social media significantly influences their productivity. The findings highlight the complex relationship between social media use and productivity, suggesting both positive and negative effects. Implications for educators, policymakers, and young adults are discussed, emphasizing the need for targeted interventions, digital literacy programs, and strategies to promote balanced social media use. The study also acknowledges limitations such as sample size and self-report bias, proposing avenues for future research to further explore this dynamic relationship in diverse contexts and with more comprehensive methodologies