Public Perception of Mass Media Campaigns’ Effectiveness in Nigeria’s Control and Prevention of Suicide amongst Youths

Abstract

Media reporting involves using media, such as television, newspaper, internet, radio, and so on, to pass information on specific issues to a large group. Media reporting is a veritable instrument for educating the masses on societal problems. The media strongly influence community attitudes, beliefs, and behaviours and play a vital role in politics, economics, social practices, and suicidal behaviour. Anchored on the Rational Model Theory, the paper adopted the survey research method. The finding reveals that depression is a leading cause of suicide among youths. Depression is a common mental disorder that presents with a depressed mood, loss of interest or pleasure, decreased energy, feelings of guilt or low self-worth, disturbed sleep or appetite, and poor concentration. The paper recommends that the media should take responsibility to report responsibly and accurately on suicide and its risk factors. They can also provide information on available resources, such as mental health services and helplines, and encourage people to seek help if they struggle with suicidal thoughts or mental health problems. It will help reduce stigma and encourage people to seek help

Keywords

Media Awareness, Suicide Prevention, Social Responsibility, Mental Health Promotion, Youth Empowerment