Abstract

This study aims to explore the storytelling of Huta Siallagan as a tourist attraction at Samosir Regency, North Sumatra. Marketing techniques using storytelling are considered to have the opportunity to increase the number of tourist visits. Huta Siallagan, as a tourism object, has the opportunity to be developed because it has historical value and uniqueness as well as folklore. The research method used is a qualitative method, which can use to explore and understand the meaning that comes from social or humanitarian issues. This activity was carried out using discussions with Chairman Huta Siallagan to gain an increased understanding of how the legend of the Parsidangan Stone became a tourist attraction that functions as a criminal court. King Siallagan’s Stone Chair is a historical relic and ancient object in the form of a stone chair and table. The stones are believed to be more than 200 years old, which reveals cruel practices on Samosir in the past, namely stories about cannibalism of the Batak tribe. With lengthy discussions and interviews, one can understand the importance of storytelling in increasing the number of visitors to tourism objects, especially at Huta Siallagan.

Keywords

Story-driven marketing, Storytelling, Legend of the Parsidangan Stone, Huta Siallagan, Lake Toba, North Sumatra