Sarcouncil Journal of Entrepreneurship and Business Management

Abstract: This study provides an empirical test of the Executing Endeavor Sequence Model, a theoretical framework that explains how entrepreneurial disposition choose evolves into Executory Acumen within environments characterized by institutional voids. While prior research has examined isolated mechanisms such as bricolage and effectuation, limited attention has been given to the full sequential process through which entrepreneurial executional capacity unfolds. Addressing this gap, the present study employs a qualitative single case design using deductive pattern matching to examine the entrepreneurial journey of Bukky George, founder of Health Plus, one of Nigeria’s largest pharmacy chain. Drawing on multiple biographical and archival sources, the analysis operationalizes nine constructs, constitutive of Thoughtful Improvisation, Creative Thoughts, Smart Effectuation, Idea Initiatives, Iterative Bricolage, Decisive Efforts, Honed Expertise, Effective Actions, and Executory Acumen, into observable textual indicators. Findings reveal strong empirical support for all nine propositions of the model, with constructs appearing in the exact predicted sequential order. The results reveals that entrepreneurial execution in institutional voids is not a singular act but a cumulative, dialectical progression of cognitive, judgmental, and behavioral stages. The study contributes to entrepreneurship theory by validating a process based model of executional capacity, advancing methodological application of deductive pattern matching in narrative research, and offering practical insights for entrepreneurs, policymakers, and educators operating in resource constrained environments.