Sarcouncil Journal of Arts and Literature Aims & Scope

Abstract: This article examines the study of trade lexicon in global and Uzbek linguistics, highlighting its role in reflecting economic, social, and cultural dynamics through semantic, pragmatic, and cognitive lenses. In world linguistics, trade lexicon is analyzed within pragmatics, discourse analysis, neuromarketing, intercultural communication, cognitive linguistics, and lexicography. Key scholars like A. Wierzbicka explore cross-cultural semantics, such as variations in words like “deal” across languages, while H. Alsaady investigates neuromarketing impacts on consumer behavior via terms like “exclusive offer”. Cognitive approaches reveal metaphors like “money is a solid substance” in English terminology, as discussed by N. Silaški. Historical perspectives include Akkadian figurative language (K. Veenhof) and Greek business terms (F. Karamitroglou). Lexicographic works, such as P. Roget’s thesaurus and D. Besomi’s economic dictionaries, systematize terms, emphasizing cyclical evolution and discursive roles in business communication (G. Mautner, F. Rainer). Business linguistics emerges as a sub-discipline (O. Malenkaya, O. Ivanova), addressing globalization, borrowings (N. Silaški, P. Manfred), and multilingual influences (R. Lees, E. Kudryashova). In Uzbek linguistics, focus lies on historical sources like Mahmud Kashgari’s “Devonu lugotit-turk” and Yusuf Khos Hojib’s “Qutadgu bilig” alongside 18th-century dictionaries (Muhammad Yoqub Chingi). Modern studies involve terminological dictionaries (“Explanatory dictionary of the Uzbek language”, “Financial terms dictionary”) and analyses in linguocognitology (X. Qodirova), advertising discourse (B. Gafurov), stylistics (S. Sultonsaidova, O‘. Sharipova), and terminology formation (I. Rustamov, X. Ne’matov). Dialectal and regional variants are noted (T. Nafasov, D. To‘rayeva, G. Rixsiyeva). Comparative analysis reveals commonalities in metaphorical structures and historical development but identifies problems: globalization-induced English influx disrupting national lexicons, incomplete standardization in Uzbek (e.g., interchangeable “trade”, “commercial”, “biznes”), limited intercultural studies, and low technological integration. Future directions include corpus analysis, global communication roles, and digital tools for semantic-pragmatic studies, ensuring balance between globalization and national identity. This integrated approach holds practical value for linguistics, economics, and IT.