Sarcouncil Journal of Multidisciplinary

Abstract: This study aims to analyze the strengths, weaknesses, opportunities, and threats (SWOT) of SMKN 2 Sangatta Utara in improving vocational education quality and graduate competitiveness in the era of Industrial Revolution 4.0. Using a descriptive-qualitative approach, data were collected through documentation studies and analyzed using a SWOT matrix technique. The results showed that the SO (Strengths-Opportunities) strategy is the most relevant, with the highest score of 5.65. This strategy emphasizes the optimization of school accreditation, utilization of industrial partnerships, and strengthening of expertise programs in response to dynamic labor market demands. The findings are supported by international literature, such as UNESCO-UNEVOC (2020), OECD (2021, 2024), World Bank (2023), and ILO (2023), highlighting the importance of industry collaboration, adaptive curriculum, and digital literacy in vocational education. The study's findings underscore the critical role of strategic planning in enhancing vocational education quality and graduate employability in the context of Industry 4.0. By focusing on the SO strategy, SMKN 2 Sangatta Utara can leverage its strengths and capitalize on emerging opportunities to better prepare students for the evolving job market. This approach aligns with global trends in vocational education, emphasizing the need for continuous adaptation and close collaboration between educational institutions and industry partners to ensure relevance and effectiveness of vocational programs