Sarcouncil Journal of Entrepreneurship and Business Management

Abstract: The advent of 5G technology has ushered in a new era of connectivity, offering transformative opportunities for businesses while presenting unique challenges. This study explores entrepreneurial strategies for business growth and development in the 5G era, employing a mixed-methods approach that combines qualitative insights from interviews and case studies with quantitative analysis of survey data. The findings reveal a strong positive correlation between 5G adoption and key performance metrics, including revenue growth, market expansion, and customer satisfaction. Businesses with high 5G adoption levels reported a 25.3% increase in revenue growth and 92.5% customer satisfaction, significantly outperforming those with low or no adoption. Entrepreneurial strategies such as collaboration, talent development, customer-centric innovation, and cybersecurity investment emerged as critical drivers of success, with collaboration showing the strongest correlation (r = 0.72, p < 0.001). However, challenges such as high infrastructure costs, cybersecurity risks, and regulatory hurdles were identified as significant barriers, particularly for small and medium-sized enterprises. Regression analysis confirmed that 5G adoption and associated strategies significantly predict business growth (R² = 0.85, p < 0.001). The study highlights the importance of strategic problem-solving, partnerships, and workforce development in navigating the 5G landscape. It also underscores the need for proactive measures to address cybersecurity and regulatory compliance. These findings provide actionable insights for entrepreneurs seeking to capitalize on the opportunities of 5G while mitigating its challenges. The study contributes to the growing body of knowledge on 5G and entrepreneurship, offering a roadmap for sustainable business growth in the digital age