Abstract

The adoption of cloud-based solutions has become essential for e-commerce platforms seeking to enhance security, improve performance, and reduce operational costs. This study examines the impact of cloud integration on e-commerce by comparing performance metrics, security features, and customer experience factors with traditional server-based models. Results reveal significant improvements in load times, transaction speeds, and uptime, while security incidents and compliance challenges have been mitigated through advanced encryption and real-time monitoring. Cost analysis further demonstrates substantial savings in infrastructure maintenance, allowing businesses to allocate resources toward customer-focused innovation. Additionally, cloud scalability and global reach offer a competitive advantage, enabling platforms to respond dynamically to demand fluctuations. However, issues related to data security responsibility and vendor lock-in underscore the need for strategic cloud management and possible exploration of multi-cloud approaches. This study supports cloud adoption as a strategic enabler of performance, security, and growth in the rapidly evolving e-commerce sector