The Impact of Messages used to Campaign against Improper Disposal of Waste in the Informal Settlement of Kayole, Nairobi

Abstract

The rising population, a robust economy propelled by rapid industrialization and urbanization have contributed significantly to the increase in solid waste that is generated in towns and cities in Kenya. This increase has led to numerous instances of health and environmental challenges which if not urgently addressed, will drastically affect the economy of the country as well the general well-being of the citizens. The challenges of solid waste management in many developing countries revolve around variables such as poor infrastructure, inadequate equipment and resources, poor attitudes and perceptions, poor implementation of laws and policies, inadequate dumping sites, lack of data tracing systems and collision of multiple laws generated by the different departments responsible for waste management. This study was conducted in the informal settlement of Kayole which is densely populated and by extension generates a huge amount of waste. The study was guided by the following objectives: to determine whether spoken and written messages used to campaign against improper disposal of waste have the same impact and to examine the challenges that residents of Kayole face in the management of solid waste. The study used Grice’s theory of implicature (1975) to analyse both primary and secondary data. Chi-square was used to determine the variation between the meaning intended by the originators of the messages and the meaning given by the respondents. The study revealed that spoken messages had a great impact on respondents than the written ones

Keywords

Management, infrastructure, perceptions, implementation, impact