Abstract

The strategic management in companies are commonly based on efficient use of resources and in clarity of strategic lines. There is an external and an internal orientation that complies with the company structure. However, in higher education the human resources is critical since the «product» manufactured is increase knowledge in students and enhance their critical sprit. Thereby, traditional approaches are not easily transferred when running higher education entities. The present paper reflects on the transformation process, identifies anomalies and suggests paths. The recent Government decision to support PhD degree in Polytechnic Institutes, following the recommendation of OECD is the major motivation to produce this paper

Keywords

Recognized investigation center, scientific knowledge, University and Polytechnic, business, management