Abstract

The study was conducted to find out if political promotion on Facebook influenced Edo State electorate. The researchers adopted content analysis research methods. Five observable analytical cues were developed by the researchers to understand if the promotional messages on Facebook changed the electorate’s perception about All Progressive Congress (APC) party’s candidate, and secure their acceptance and support. The content analysis lasted for three weeks. Five research questions were formulated to guide the proper conduct of the research. The findings of the study, amongst others, indicate that the APC party’s candidate got support from the posts targeted at promoting him on Facebook, whilst the perception of the electorate about his candidacy (APC candidate) did not change or affected by the incendiary offensive posts on Facebook. The study thus, recommends, among other things, that political party should utilise social media to promote their party-candidates, as well as, its political activities, in subsequent elections

Keywords

Social Media, Political Promotion, Edo APC, Gubernatorial Candidate