Sarcouncil Journal of Economics and Business Management

Abstract: In today's world, data moves faster than the actual goods that it facilitates transportation, bringing the U.S. logistics industry to a critical juncture. Legacy systems are buckling under the weight of increasing complexities, unpredictability, and systemic inefficiencies costing billions of dollars per year. With transportation being a key yet complex part of logistics, data analytics for efficiency improvement, reduced cost, and service quality improvement has become increasingly important within this field. This research systematically analyses the application of data collection, data analysis tools such as predictive analytics, and prescriptive analytics to route optimization, fleet management, real-time tracking, and demand forecasting. Its findings show great opportunities in terms of cost reduction, performance of delivery, customer satisfaction, and other challenges related to data quality, integration, and barriers to technology adoption. The paper also covers new trends such as AI and IoT technologies that are set to further transform transport logistics. The implications of this research highlight the need for logistics firms to adopt a comprehensive data strategy. It highlights the need to promote capabilities to harness data analytics to provide a competitive advantage and sustainable growth in the U.S. market. This research also establishes a basis for further research and offers practical steps for logistics managers seeking to implement data-driven solutions effectively.