Sarcouncil Journal of Education and Sociology

Abstract: Digitalization is inevitable in this globalized world, and initiatives are underway to digitalize the services in the Maldives. Since, social media a common tool used by many, this study is exploring the influence of social media adoption influence of social media adoption on academic performance and student satisfaction at tertiary level education. This influence will also be explored further with social media usage as a mediating factor. A quantitative survey questionnaire will be used to collect data from students enrolled in both government universities and private colleges in greater Male’ region. Despite the limitations that exist in giving depth due to the utilization of only a quantitative method, this study can establish the role and influence of social media in higher education and could be beneficial for policy makers and decision makers at higher education institutions in their decisions to include social media in their educational plans. Theoretically also this study aims to contribute to the existing literature by making a comprehensive model that combines a lot of individually tested variables together to further explore the influence of social media.