Sarcouncil Journal of Engineering and Computer Sciences

Abstract: This article presents a comprehensive framework for implementing a machine learning-powered personalization engine for e-commerce that integrates customer-facing recommendation capabilities with backend inventory optimization. The proposed system bridges traditionally siloed domains by creating a bidirectional flow between personalization and inventory management. By leveraging collaborative filtering, natural language processing, and recurrent neural networks, the engine delivers tailored product suggestions across multiple customer touchpoints while simultaneously optimizing inventory allocation across physical retail locations. The personalization engine incorporates dynamic recommendation methodologies for product pages, search functionality, and checkout experiences, all informed by diverse data sources including user behavior, contextual signals, and enterprise systems. Multi-factor forecasting models combining time-series analysis, gradient-boosted decision trees, and LSTM networks enable precise inventory prediction and dynamic allocation. Key implementation challenges such as latency optimization, privacy compliance, and the cold start problem are addressed through innovative technical solutions. Evaluation results demonstrate substantial improvements in both customer experience metrics and operational efficiency indicators, validating the synergistic benefits of this integrated approach.