Sarcouncil Journal of Engineering and Computer Sciences

Abstract: Digital commerce has evolved significantly over the years experiencing transformation through the use of artificial intelligence across the ecommerce shopping journey. Ecommerce search is a core component of ecommerce shopping wherein it is critical to surface the right products for the right shoppers within milliseconds and with the fewest clicks/searches given there is limited stretch of shopping attention/time for shoppers to find a buy products they like or want. AI is fundamentally altering how consumers discover products and how businesses optimize their online platforms. Traditional keyword-based search systems have evolved over the years, and search is now powered by AI-powered solutions that leverage neural networks, machine learning, and natural language processing to deliver superior user experiences. Visual search uses convolutional neural networks and deep learning architectures enable shoppers to search using images versus text, creating intuitive shopping experiences with higher engagement rates. Machine learning-based relevance ranking systems process a large volume of product attributes and user behaviors to generate optimal results. Real-time personalization engines adapt to individual user preferences within milliseconds. Contemporary AI search systems demonstrate remarkable improvements in performance metrics, including NDCG scores, precision, and recall rates across diverse product categories. The widespread adoption of these technologies has resulted in significant business impact through improved conversion, enhanced user satisfaction Future developments focus on multimodal search that can simultaneously process text, images, and voice inputs, advanced personalization techniques with predictive capabilities, including ethical AI considerations, bias mitigation and fair representation.