Sarcouncil Journal of Economics and Business Management

Abstract: The purpose of this study was conducted to determine the effect of Service Quality, Promotion, and Trust on Customer Satisfaction at PT Pegadaian CP Pringgan. This research method is quantitative with a questionnaire as a tool to collect data. The analysis used in this study is multiple linear regression analysis, t test, F test and determination test. The sample in this study amounted to 100 customers. The results of this study indicate that partially Service Quality has a partial effect on customer satisfaction at PT.Pegadaian CP Pringgan. Promotion has a partial effect on customer satisfaction at PT Pegadaian CP Pringgan. Trust has a partial effect on customer satisfaction at PT. Pegadaian CP Pringgan and simultaneously service quality, promotion, and trust affect customer satisfaction at PT.Pegadaian CP Pringgan. The findings highlight the importance of multiple factors in influencing customer satisfaction at PT.Pegadaian CP Pringgan. While service quality, promotion, and trust each have individual effects, their combined impact is particularly noteworthy. Future research could explore the relative strength of these factors and investigate potential interactions between them to further optimize customer satisfaction strategies. The results suggest that PT. Pegadaian CP Pringgan should adopt a holistic approach to improving customer satisfaction, addressing all three factors simultaneously. Management could consider implementing comprehensive training programs for staff to enhance service quality, developing targeted promotional campaigns, and building trust through transparent communication and reliable services. By focusing on these key areas, PT. Pegadaian CP Pringgan may be able to create a synergistic effect that maximizes customer satisfaction and potentially leads to increased loyalty and business growth.