Sarcouncil Journal of Education and Sociology

Abstract: Elementary School (SDN) 003 Teluk Bayur, Berau Regency, as one of the elementary schools, must be able to compete with 7 other schools in its area so that its graduates can continue to the Junior High Schools available, because there are only 2 Junior High Schools in the area, which are highly contested by graduates from 8 elementary schools. Given this situation, SDN 003 must improve the quality of education at the school. One of the strategies to develop the school is to conduct a SWOT analysis to identify internal and external factors affecting the quality of education. The methods used include interviews, observation, documentation studies, and questionnaires. Based on the SWOT analysis conducted, there are 4 main indicators for each of the strengths, weaknesses, opportunities, and threats of the school. After calculating the IFAS and EFAS, the following sub-total scores were obtained: strengths 1.63, weaknesses 1.14, opportunities 1.44, and threats 1.18, with a total (S-W) score of 0.49 and a total (O-T) score of 0.26. This result indicates that SDN 003 Teluk Bayur is in Quadrant I (S-O), with its strengths enabling it to optimally utilize opportunities to improve the quality of education. The strategy used is an aggressive strategy, which includes strengthening partnerships with the school committee and local government, increasing the involvement of local companies, developing education programs based on local traditions and culture, and developing holistic character education programs