Sarcouncil Journal of Arts Humanities and Social Sciences

Abstract: This paper explores the multifaceted impact of technology on traditional art practices, examining both the opportunities and challenges that arise from this intersection. It begins with a historical perspective on the evolution of traditional art forms and the early integration of technology, highlighting significant shifts in artistic creation and dissemination. The paper discusses the emergence of digital tools, such as digital painting and 3D modeling, and their influence on traditional craftsmanship. It further analyzes how digital platforms and social media have transformed art distribution and audience engagement, as well as the implications of technological innovations like Non-Fungible Tokens (NFTs) on the art market. Challenges regarding originality, authenticity, and the devaluation of traditional techniques are critically examined, alongside opportunities for preservation and revitalization through digital documentation and augmented reality. Case studies of artists and institutions illustrate successful integrations of traditional and technological methods. Ultimately, the paper advocates for a balanced approach that embraces technological innovation while preserving the richness of traditional art practices, offering recommendations for artists, educators, and policymakers to navigate the evolving landscape of art in the digital age