Sarcouncil Journal of Public Administration and Management

Abstract: The integration of transportation management systems (TMS) and client applications has emerged as a transformative solution for enhancing the efficiency and effectiveness of marketing supply chains. This study explores the intersection of TMS and client applications, examining their impact on key performance indicators (KPIs) such as cost savings, delivery times, error rates, and customer satisfaction. Using a mixed-methods approach, data was collected from 150 businesses across retail, manufacturing, and e-commerce industries, supplemented by qualitative interviews with supply chain managers and marketing professionals. Statistical analysis revealed significant improvements in supply chain performance, with businesses achieving an average cost savings of 18.5%, a 22.3% reduction in delivery times, and a 12.7% decrease in error rates. Customer satisfaction scores increased by 19.8%, underscoring the positive impact on end-user experiences. Correlation and regression analyses demonstrated strong relationships between the level of TMS and client application integration and these KPIs, with integration level explaining 82% of the variance in cost savings and 78% of the variance in delivery time improvements. Qualitative insights highlighted the importance of real-time data sharing, automation, and skilled personnel in driving successful integration. Challenges such as high implementation costs, resistance to change, and compatibility issues were identified, with phased implementation and employee training being the most effective mitigation strategies. The findings of this study demonstrate that the integration of TMS and client applications significantly enhances marketing supply chain infrastructure and processes, leading to improved operational efficiency and better marketing outcomes. As businesses continue to navigate the complexities of the digital age, this integration offers a powerful tool for staying competitive and meeting evolving customer demands. Future research should explore the role of emerging technologies, such as artificial intelligence and the Internet of Things, in further optimizing this integration