Abstract

The cruise industry in Europe is a vital component of the tourism sector, contributing significantly to economic growth, job creation, and cultural exchange. This paper provides a comprehensive analysis of the industry’s development, highlighting key players and popular destinations, such as the Mediterranean, Baltic, and Northern Europe. It underscores the role of technological innovations in sustainability, including LNG propulsion systems and advanced wastewater treatment technologies, while discussing the impact of environmental and economic policies. The study reveals substantial economic contributions to local economies, with examples from Greece and Spain, and examines the social and cultural impacts on port cities, advocating for balanced growth that respects local communities and environments. Managerial implications include recommendations for investments in technology, strategic collaborations, diversified offerings, and sustainable tourism practices to ensure long-term viability and positive community relations within the European cruise industry