Sarcouncil Journal of Economics and Business Management

Abstract: The purpose of this study is to investigate the influence of digital marketing and service quality on the decision to use services and its implications on the satisfaction of service users of PT. Flobamor. The study used random sampling with a sample of 100 respondents. The research method is quantitative with a survey approach. The data collection techniques used in this study are questionnaires, observations, and documentation. Based on the results of the hypothesis test, it is known that digital marketing and service quality are directly influenced by the decision to use it. Similarly, digital marketing, service quality, and service quality affect satisfaction. The findings also revealed that use decisions, digital marketing, and service quality indirectly affect service quality through use decisions. So it can be concluded that the better these two factors eat, the higher the rate of service use.