Enhancing the Adaptation of Bank Employees to Support the Digital Transformation Era: Case study of a Thai Bank in Nakhon Si Thammarat, Thailand

Abstract

Research on Employee Adaptation in a Bank in Nakhon Si Thammarat Province to Support the Transition to the Digital Era aims to: Study the adaptation outcomes of selected bank employees and explore factors related to their adaptation. This is to support the transition to the digital era. Data was collected through questionnaires from a sample of 102 bank employees. The data was analyzed using the SPSS software package to determine percentages, means, and standard deviations. Additionally, pairwise comparisons of means were conducted using the LSD method. The study found that the majority of the selected bank employees were females, aged between 30 and 40 years, unmarried, and had a bachelor’s degree. They had work experience of more than 5 years. Regarding the skills and adaptation of the selected bank employees to support the transition to the digital era: Overall, the adaptation was found to be good. The test of hypotheses revealed the following results: Factors such as gender, marital status, educational level, and job position did not significantly influence the adaptation. However, factors such as age and length of employment had a significant impact on the adaptation at a statistical significance level of 0.05.

Keywords

Job skills, adaptation, digital bank