Sarcouncil Journal of Multidisciplinary

Abstract: The integration of Configure, Price, Quote (CPQ) systems with Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP) platforms presents persistent challenges despite technological advancements. This framework introduces an AI/ML-enhanced approach for cross-platform data synchronization that transforms static integration patterns into intelligent, adaptive mechanisms. Four key components drive this transformation: Data Mapping Intelligence using transformer-based architectures, an Anomaly Detection Engine combining statistical and deep learning techniques, Synchronization Optimization leveraging reinforcement learning, and Conflict Prediction and Resolution capabilities. The event-driven architecture intelligently evaluates changes in source systems to determine optimal synchronization strategies while continuously learning from outcomes. Empirical validation across multiple enterprise environments demonstrates significant improvements in synchronization accuracy, latency reduction, and business metrics including quote generation time, configuration errors, and conversion rates. The framework's bidirectional learning capability creates a self-optimizing system that adapts to evolving business processes and data relationships, enabling near real-time data consistency while minimizing system overhead and manual intervention requirements.